NAVTEQ LocationPoint Advertising Launches in Europe

NAVTEQ has launched LocationPoint, a location-based advertising service  in Europe.

LocationPoint is platform independent and can be utilized with any connected portable navigation device or mobile phone application to deliver highly-targeted, relevant and interactive advertising to end users. LocationPoint advertising provides rich ad creative including calls to action like “click to search,” “click to call,” “click to navigate” and “click to coupon.”

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