Alcatel-Lucent and 1020 Placecast to deliver location-based mobile advertising service

Alcatel Lucent

Alcatel-Lucent and 1020 Placecast  have announced they will jointly provide mobile service providers and brands with a unique, location-based service – hosted by Alcatel-Lucent – that delivers highly relevant messaging and advertising to mobile consumers who opt into the service.

Thanks to this joint offering, mobile service providers can, for example, offer consumers an opt-in service where they will receive a mobile message offering a discount at a consumer’s favorite retailer around the corner on their way to work. The message could include the store address, phone number, proximity to the customer, and other brand and carrier developed content.

Read press release here.

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