TrafficCast’s BlueTOAD to monitor traffic using Bluetooth

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TrafficCast International, Inc., today introduced BlueTOAD, (Bluetooth Travel-time Origination And Destination) traffic monitoring technology that traces anonymous Bluetooth signals to derive travel times, road speeds and vehicle movements.

BlueTOAD delivers accurate traffic data to meet specific needs of Departments of Transportation, traffic engineers and traffic information providers for reliable reports of road conditions.

BlueTOAD devices receive signals emitted by Bluetooth-equipped electronics such as mobile phones, car radios, navigation devices and computers. Only the internal identifier, known as the MAC address, is transmitted to the BlueTOAD receiver; these are not associated with individuals, so personal information is unavailable and the data is anonymous.

Read press release here.

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