Interest in mobile advertising shifting from display to search

google search on mobile

According to JP Morgan, mobile search revenues will rise to $128 million this year, from $99 million in 2008. By comparison, mobile display revenues are estimated to top around $94 million this year.

Some advertisers, including ad agency RPA that worked on a mobile search campaign for Honda, are reporting that search ads on a cost per phone call or Web inquiry basis were cheaper than PC search ads for the same campaign. It also looks like advertisers are trying to push for much better deals for mobile display ads based on what they’ve done with search ads.

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