US: Progressive launches Pay-As-You-Drive insurance program called MyRate

progressive logoProgressive is introducing an optional car insurance program that offers lower rates on vehicles that are driven in less risky ways. The behavior-based insurance program, called MyRate, gives drivers a customized rate based on how, how much, and when their car is driven.

It is now available to Colorado drivers who purchase polices from Progressive through its more than 1,000 independent insurance agents in the state. It will also be available to customers who purchase polices directly from Progressive online or by phone in mid-August.

Read press release here.

See website and videos here.

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