Sony Ericsson ‘Comes with Movies’?

Sony Ericsson today strengthens its commitment to providing unique entertainment experiences on the mobile handset with the launch of PlayNow arena with movies, the latest addition to the PlayNow arena content delivery platform.

PlayNow arena with movies is a bundled movie service from Sony Ericsson, included out-of-the-box for selected handsets, allowing consumers to watch up to 60 movies a year on their mobile phone. Optimised to give consumers the best possible viewing experience, users can choose from a selection of around 15 movies at any one time, with additional titles being added to the catalogue each month. After ‘side loading’ feature length films onto your phone, you can watch them as often as you like for up to 90 days.

PlayNow™ arena with movies – how it works

* Download movies to your computer from http://www.playnow-arena.com/movies

* Transfer them to your Sony Ericsson phone by ‘side loading’ them from your computer to your phone using your USB device

* Watch them as often as you like for up to 90 days. The specially formatted movies are not playable on any other device

* Choose from a selection of around 15 movies at any one time, with approximately four additional titles being added to the catalogue each month to replace outgoing content

* A total of up to 60 movies can be downloaded during a twelve month period

* The available movie catalogue will be a country-specific mix of classics and newer titles

Read press release here.